Why are professional headshots and
branding photography so important?
first impressions matter
• Study by Princeton University: People form first impressions in as little as 1/10th of a second based on visual appearance. A high-quality headshot ensures that this split-second judgment works in your favor.
• Forbes Insight Report: 95% of consumers say that a positive first impression is directly linked to a brand's visual appeal, which includes photography.
Trust & Credibility
• LinkedIn statistics reveal that profiles with professional headshots receive 21 times more profile views and 9 times more connection requests.
• Forbes: "there's no better way to gain a potential client's trust and boost your reputation than by taking professional headshots."
Improved engagement
• Social Media Examiner: Instagram posts with visually cohesive and professional branding photography have a 65% higher engagement rate than posts with amateur or stock imagery.
• Eye-tracking Studies: People spend 10% longer viewing websites with professional imagery, particularly when the images resonate with the brand's message or product offering.
• Forbes Research: 90% of the information transmitted to the brain is visual, and people remember 80% of what they see versus only 20% of what they read. Professional photography strengthens brand recall and recognition.
• BrightLocal Consumer Review Survey: 60% of consumers judge a local business’s credibility based on the photos on its website and social media. Using polished branding photography helps small businesses convey professionalism.
• Studies by Shopify show that professional images, including branding photography, increase conversion rates for e-commerce by up to 30%.